If you’re used to traditional screenwriting apps, you may find it comfortingly familiar. Slugline’s editor does more on-the-fly formatting, with text moving while you type. Slugline is Highland’s longtime pal, also on sale for 50% off ($19.99 versus $39.99). You can see more about it, including a video, at our website. You just type Highland figures out which elements are which.įor the past year, I’ve done all my screenwriting in Highland and love it. Users choose Highland for its speed and minimalism. Over the past year, Highland has become the second-bestselling screenwriting app in the Mac App Store, after Final Draft (which is also on sale for $124.99). It’s half off during the promotion, $14.99 rather than $29.99. It’s a great time to check out these apps at discounted prices, and perhaps pick a new favorite. All Rights Reserved.Apple asked Highland and several other screenwriting apps to be part of their Explore Your Creativity promotion on the Mac App Store. Marianne Schwab, Executive Producer, CMP Media CafeĬopyright (c) 2011. create their tease line or headline so they see how they’ll grab viewers or readers with your story), then you’re on your way to becoming a rock star in P.R. Always practice good journalism ethics and craft a headline that reflect what the story is truly about.įinally, if you do half their work for them (i.e. ![]() With that said, do not resort to cheap tactics to make your story seem more interesting than it really is or use a marketing-hypefilled headline that reads like an advertisement instead of a news story. Now there are definitely news releases that have certain restrictions where the SEC is concerned on financial reporting, but if you’re promoting a product, person, or brand, then start thinking how producers and news editors think. How’d she do it? (Tune tomorrow and find out).” The difference between the two sets of examples? The good slug lines can almost be turned into a tease for a newscast and say, “details at 11,” whereas the bad slug lines say, “who cares?” For example, “Tiny spacecrafts could find new planets? Details at 11,” or “Tune into tomorrow at 6 and we’ll show you how to avoid the “con” in construction.” Here’s how you might spin a better slug line from one of the bad headlines with something like, “She’s solved two crimes without leaving her office. Your slug line should sound like a tease for a news cast. Tiny Spacecraft Could Help NASA Find Unmapped PlanetsĤAllPromos Saves Lives with Summertime Promotion Products* ![]() Here are some good examples of headlines I found at that same online press release website: (NOTE: The names have been changed to protect the innocent) R2D2 Company Concentrates on FANUC Echo Robot Sales Sally Jane, Author of Crime Thrillers, Promotes Her New Book I’ve put together some good “bad” examples of headlines that I found at an online press release website: You’ve spent hours crafting every word of your press release and getting it approved by your client, but it’s never read because you’ve lost the decision makers before they read word one. Think about it, what do news room assignment desks, producers and media decision makers see first? The slug line or headline to your news release or media alert. ![]() The headline is the most important piece of the press release and it needs to be strong enough to grab thejournalist’s attention so that he or she will actually read the rest of the story. pros make on writing press releases? The press release has a boring headline/slug line with no angle. So what’s the number one mistake even seasoned P.R. Not because the services don’t do the job of distribution and getting your press release into the search engines, but because the press release is the problem. There are also many outlets for press release distribution online but in most cases, they’re a waste of time. That is if they don’t just cut you off completely and put your emails into their spam filters. Now, everyone wants you to submit your pitch (aka press release and/or media alert) through email. It’s harder and harder to get producers on the phone to give them your pitch even if you’ve developed those media relationships. Yes, that was the day of hard copies being sent through snail mail or fax, but now, it’s even more difficult to cut through the media clutter. Unfortunately most of these press releases got thrown in the trash. When I was a producer at some major television programs, I would be deluged by press releases.
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